My name is Shelley,

Just over nine years ago I embarked on my business journey - backed by the princes trust and my first embroidery machine I went for it! With a goal of my very own baby shop.

It was a lovely journey , i started selling at local fayres including successful events i ran myself ( and still do) and i mainly worked from my spare room......

I then found out I was pregnant with a baby girl! I continued working as far as I could (and making lots for her) I went to big markets in the snow , Seriously quiet shopping fayres , I did as much as possible ....30th March 2013, Beautiful Hallie Anne was born.


I was off on maternity and was trying to decide what was best for me and my baby - did I just give up my dream of a shop and creating gifts ? do I go and find a new job where I knew I wouldn't be happy and away from my princess Hallie?

One afternoon when coming back into our village i spotted a to let sign on the corner of the arcades shops , i thought this is a sign! I went to look at it ..PERFECT.

I built it up from nothing with Hallie with me as much as I could so i didnt miss her important milestones, along with what stock I had from the markets and my little faithful embroidery machine.

Just over a year in my shop I upgraded machines, updated the shop and bought in new stock- it was amazing! In 2015 i added an additional machine to keep up with orders!

I have learnt so much in such a short space of time

I celebrated the 3rd birthday of the shop in September 2016


After expanding so much, in July 2017 we moved to our new bigger shop <3  


In July 2018  i  threw Our third Baby Festival at Baggeridge Country Park!Which was a great sucess!

September 2018 after a hard few months due to being broken into in the may we managed to survive the upset , we fought back and celebrated our 5th Birthday in a High Street Shop! Go us!

2019 i enjoyed creating our own labelled brand of products.

Unfortunately in 2020 the Coronavirus pandemic meant i had to close my shop.

But eventually i was lucky enough to be able to work online and provide our personalised gifts all over the uk.

As much as id love to manage a new event these plans will be on hold until the world is safe to do so.


Here we are in 2022, big changes are coming this year, time to get excited.

I believe in quality of our products and the personal touch my team offer, We're here to help you :) 


After my journey so far ive learnt a few things 
Never let people discourage you